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Users Stories and Scenarios
This page presents the users' stories and scenarios taken into consideration during the development of his work. We identified five archetypical users who take benefit from the purposed system.
In summary, the users' stories and scenarios unveil that the development of this system can present two main challenges: exploration; and automation. We observed that since the system is able to identify the most important parts of a given text, it can be also used as a casual visualization tool, it can address the secondary challenge of visualisation.
- Exploration concerns the development of a tool that enables the rapid exploration of new visual and conceptual perspectives (see stories #1, #3, and #5).
- Automation concerns the development of a tool that enables the automation of the production of designs (see stories #2, #3, and #4).
- Visualisation concerns the development of a tool that enables the visualisation of the most important parts of a given content (see story #5).
Freelancer mid-level Graphic Designer that works mostly on print media.
[Challenge #1: Exploration]
She has some problems starting new designs (especially in projects with few restrictions). This is because she could not take decisions without exploring a set of acceptable possible conceptual and/or visual approaches.
She uses the tool to explore new conceptual and visual approaches faster and effortlessly. This tool should enable when she receives a briefing to create a new poster design, she input the contents received from the client (both text and images) and the tool present designs that are related to it. During this process, she wants to lock and define some visual characteristics present on designs.
Lead Branding Designer that works at HireX, a digital service marketplace
[Challenge #2: Automation]
He aims to create a new print advertising campaign for HireX based on multiple bespoke messages on posters. The message of each poster should be based on the neighbourhood where they will be exhibited. However, currently, the company does not have enough budget to hire a new team of graphic designers to aim in the development of this campaign.
He defines a set of predefined visual styles and the content for each poster. Then, he uses the system, with the determined styles, until achieves a good tentative design for each poster. In the end, he and his team only need to fine-tune some designs.
Senior Graphic Design in LaCosa hotel (Győri, Hungary)
[Challenges #1 and #2: Exploration and Automation]
She is the only designer in a small four stars hotel in Győri, Hungary. The team of Győri had made an incredible career in this edition of the UEFA Europe league. Yesterday, the team qualified for the semi-final against Manchester United (UK). So, the hotel board aims to create a publicity campaign to the hotel design a series of graphic materials (both digital and print) to promote the hotel in the UK. Nevertheless, the game in Győri is in two weeks and she needs to send the print designs to one British print house as soon as possible.
She is the only designer in the hotel team and this work has a strict deadline. She wants that her visuals make people excited to be in Győri and in LaCosa hotel. Furthermore, the campaign should unveil that this hotel is the best choice, concerning the relation between price and offered conditions. Thus, the posters need to display some images of the rooms and amenities. This way, she needs a method for producing the required visuals in a rush. She needs an approach that from a set of content (both images and text) can easily explore multiple design proposals, and, next, she selects one proposal and creates the final posters.
Businesswomen owner of TeaLeaf, a Tea store (Ponta Delgada, Azores)
[Challenge #2: Automation]
Amelia is the owner of a small tea shop business in Ponta Delgada, Azores, Portugal. Now her company acquired a small tea production factory to grow its tea plantation and create its own brand. She also wants to open in the factory a new shop and promote guided tours. Thus, the new facilities need a new signage and wayfinding system. However, TeaLeaf is still a small company that does not have an in-house design team. She already requested to a small local design studio signage; however, the studio is full of work, and it will still take some time to design and produce the new signage. In this sense, she needs to create fastly a series of temporary signage (in varied sizes and formats and including both pictogram and typography) for the factory to make the new factory operate as soon as possible. This signage only needs to identify the spaces and must be printed in-house.
She needs an approach that from a set of specific guidelines and predefined visual styles creates a series of informative signs. Each sign has a specific size and format (related to the wall where it is placed) and contents. Some of them must have pictograms (e.g. toilet signs). The signs should be exported in an editable file format since the design studio responsible for the final signage wants to fine-tune them if necessary. The signs should be exported also in high-quality print format.
Graphic Design student at ESADA, Granada, Spain
[Challenges #1 and #3]: Exploration and Visualisation]
Kamil is a second-year student in the bachelor's in Graphic Design at ESADA, Granada. He is a skilled student in the illustration course; nevertheless, he lacks some design capabilities when working with Typography.
The professor of the Typography Fundamentals course introduced a new exercise for designing a poster that remits the 19th-century letterpress posters. However, he is not a skilled student in typography and his also out of ideas.
He will benefit from an approach to him get inspiration, exploring multiple visual and conceptual approaches related to the subject of the exercise. He wants that this approach automatically understands the most important parts of the text, to highlight them visually on the layout. The outputs should include any kind of typographic glyphs (including non-letter glyphs) and be composed in multiple typefaces. The outputs should be exported in an editable file, enabling him to fine-tune it at the end.
The Evolutionary Poster Composer is a work by Sérgio M. Rebelo, JJ Merelo, Antonio Mora, João Bicker, and Penousal Machado, at Cognitive Media and Systems group of CISUC, Portugal, and E.T.S. of Computer and Telecommunication Engineering of University of Granada, Spain.
This work is supported by national funds through the Foundation for Science and Technology (FCT), Portugal (under the grant SFRH/BD/132728/2017 and COVID/BD/151969/2021) and by scholarship of SPECIES — the Society for the Promotion of Evolutionary Computation in Europe and its Surroundings.