Lotame URL & wording updates (#5769)

* Updates to verbiage and a few outdated URLs.

* Update dev-docs/modules/userid-submodules/lotame.md

fair.

Co-authored-by: Muki Seiler <[email protected]>

---------

Co-authored-by: Erik Hummel <[email protected]>
Co-authored-by: Muki Seiler <[email protected]>

dev-docs/modules/userid-submodules/lotame.md

@@ -9,11 +9,11 @@ example: '"e4b9..."'
 ---
 
 
-[Lotame Panorama](https://www.lotame.com/panorama/) is a suite of data-enrichment solutions for digital advertising that empowers marketers, agencies, publishers and media companies to transform consumer personas into addressable audiences. At the heart of Lotame Panorama is the Panorama ID, a people-based identifier powered by deterministic and probabilistic data, available across the cookie-challenged web and all browsers.
+[Lotame Panorama ID™](https://www.lotame.com/panorama-id/) is a pseudonymous ID that represents devices for the purposes of audience enrichment and campaign activation. It is powered by the Lotame Panorama Graph, which is built on hashed emails and browser and device data and combined with machine learning and predictive models to estimate the likelihood that a group of devices may be used by the same user or are in the same household.
 
-Lotame’s Panorama ID module sends information from the request to its identity graph in order to successfully generate a Panorama ID. For more information on how the Panorama ID works, please visit [www.lotame.com/panorama/id/](https://www.lotame.com/panorama/id/).
+Lotame’s Panorama ID™ module sends the IP address, user agent, and timestamp from the request to Lotame in order to successfully generate a Panorama IDTM. For more information on how the Panorama IDTM works, please visit [https://www.lotame.com/panorama-identity/](https://www.lotame.com/panorama-identity/).
 
-Lotame's privacy policy related to the Panorama ID and the collection of data and how data is used is available at [www.lotame.com/about-lotame/privacy/lotames-products-services-privacy-policy/](https://www.lotame.com/about-lotame/privacy/lotames-products-services-privacy-policy/). Consult with your legal counsel to determine the appropriate user disclosures with respect to use of the Lotame Panorama ID module.
+Through registering above, your organization will execute Lotame’s Panorama ID Enrollment Terms for Prebid.org. Lotame’s [Services Privacy Notice](https://www.lotame.com/privacy/privacy-notices/services/) describes the processing of personal data by Lotame.
 
 If you have any questions about Panorama ID, please reach out by emailing [[email protected]](mailto:[email protected]).
 
@@ -25,11 +25,11 @@ gulp build --modules=lotamePanoramaIdSystem
 
 ## Lotame Panorama ID Registration & Implementation
 
-To get started, you will need to register with Lotame in order to receive your unique client ID for the userID module. You can [register here](https://www.cognitoforms.com/LotameSolutionsInc/PanoramaIDOfferingEnrollment) or contact [[email protected]](mailto:[email protected]) for any questions that you may have.
+To get started, you will need to [register](https://www.cognitoforms.com/LotameSolutionsInc/PanoramaIDOfferingEnrollment) with Lotame in order to receive your unique client ID for the userID module. Please contact [[email protected]](mailto:[email protected]) for any questions that you may have.
 
 Once you sign up, you will receive an email with your client ID and instructions for implementation.
 
-## Lotame Panorama ID Example
+## Lotame Panorama ID™ Example
 
 {: .table .table-bordered .table-striped }