Update news regarding to ASAM conference, 2024 (#93)

Co-authored-by: Benedikt Menne <[email protected]>

README.md

@@ -16,6 +16,24 @@ The [FMI Layered Standard for XCP (FMI-LS-XCP)][spec] is currently maintained on
 [GitHub][githubspec] and is published [here][spec]. It is based on
 the [FMI][] standard.
 
+## News
+
+Looking forward to our joint presentation and demo "FMI, Layered Standards and ASAM Standards - Enabling Seamless SiL Simulation of Virtual ECUs" from the FMI Project at the coming ASAM International Conference, 2024 in Munich.
+You can meet us also at the Modelica Association booth there!
+
+We will present three new layered standards for simulating virtual ECUs with FMI 3.0:
+
+- FMI-LS-XCP for measurement & calibration with XCP
+- FMI-LS-BUS for simulation of network communication with CAN, CAN FD CAN XL, FlexRay, Ethernet, LIN
+- FMI-LS-STRUCT for structured entities like lookup tables
+
+A demo from tool vendors (Akkodis, Altair, AVL, Bosch, dSPACE, PMSF, SYNOPSYS) illustrates the interoperability of these layered standards.
+
+![AIC Announcemet Speakers FMI](landingpage/AIC_Announcemet_Speaker_Single_FMI.jpg)
+
+Looking forward to meet you in Munich!
+More information on the conference: <https://www.asam.net/conferences-events/detail/asam-international-conference-2024/>
+
 ## Repository Structure
 
 - `docs` -- Sources of the specification document