feat: add commands to .goreleaser.yml only if requested

[honzap]

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What this PR does / why we need it

related to #561 - it this one is approved, just please close the other one.

This is introducing ability to specify the command should have asset, otherwise, it's not built.

Only CLI tools like clerkcli, devenv, orc need it, so it'll be added there. The rest of the services don't need to build the binaries and assets. This saves build time on CircleCI and also storage of Assets in GitHub.

Discussed in Slack

One example:

apiproxy service has couple of CLI commands but there's no need to have a build of them locally. It's possible to run them via go run locally and in the pod, it's provided by Dockerfile.

Every release contains 4 tar.gz files with the tools binary which is never used.

% tar tfz /tmp/download/apiproxy_1.225.8_darwin_amd64.tar.gz                                                                                                                               
README.md
tools

Jira ID

[XX-XX]

Notes for your reviewers