Wording improvements

src/website/article/millimeter-standard-war/index.html

@@ -13,10 +13,10 @@ <h2>{{articleTitle}}</h2>
       </figure>
       <p>
          Using only millimeters for length measurements on a large project has the advantage that
-         you don't need to specify units because everyone on a project knows that all lengths will
-         be communicated in millimeters.&nbsp;
-         Sticking exclusively to millimeters, especially in engineering and manufacturing
-         environments, reduces ambiguity and saves time.&nbsp;
+         you don't need to specify units because everyone on the project knows that all lengths
+         will be communicated in millimeters.&nbsp;
+         Sticking exclusively to millimeters, especially in engineering, manufacturing, and the
+         trades, reduces ambiguity and saves time.&nbsp;
          Some call this practice the "Millimeter Standard" policy.&nbsp;
       </p>
       <p>
@@ -33,10 +33,10 @@ <h2>{{articleTitle}}</h2>
          On the other hand, if you prefer using millimeters for everything, go for it.&nbsp;
       </p>
       <p>
-         Unfortunately, there are a number of vocal pseudo-experts out there Hell-bent on
-         eradicating centimeters.&nbsp;
-         They consider centimeters to be impure and unholy, but this stubbornness impedes
-         metrication.&nbsp;
+         Beware of a small number of vocal pseudo-experts out there hell-bent on eradicating
+         centimeters.&nbsp;
+         They consider centimeters to be impure and unholy, but this stubbornness against
+         convenience impedes metrication.&nbsp;
          Stay away from these pernicious crazies.&nbsp;
       </p>
    </section>
@@ -45,10 +45,10 @@ <h2>{{articleTitle}}</h2>
       <h2>Human Scale</h2>
       <p>
          A centimeter is the perfect precision for most "human scale" measurements.&nbsp;
-         For example, the imperial inch is too clunky to measure your height, and that's why a
-         person's imperial height is often given to the 1/2 inch.&nbsp;
-         Use of millimeters for human height leads to false precision and awkwardly large
-         numbers.&nbsp;
+         In contrast, the imperial inch is too clunky to measure something like your height, and
+         that's why a person's imperial height is often given to the 1/2 inch.&nbsp;
+         Millimeters have the opposite problem when used for human height as they lead to false
+         precision and awkwardly large numbers.&nbsp;
       </p>
       <p>
          Centimeters provide the correct level of precision and are super easy to

src/website/calculator/index.html

@@ -99,7 +99,7 @@ <h2>Volume Conversion</h2>
       <h2>NIST Metric Kitchen</h2>
       <figure>
          <img src={{heroImage}} alt=bread data-author=nist.gov data-license=public-domain>
-         <figcaption>Metric Banana Bread</figcaption>
+         <figcaption>Metric banana bread</figcaption>
       </figure>
       <p>
          The National Institute of Standards and Technology (NIST) website has helpful
@@ -120,8 +120,10 @@ <h2>NIST Metric Kitchen</h2>
    <section id=consistency>
       <h2>Grams Are More Consistent</h2>
       <p>
-         The density of an ingredient can vary significantly based on processing and compaction
-         resulting in notable inconsistencies when measuring by cups and tablespoons.&nbsp;
+         The density of an ingredient can vary significantly based on processing and
+         compaction.&nbsp;
+         This variation causes notable inconsistencies when measuring by cups and
+         tablespoons.&nbsp;
          For example, some forms of salt are more than twice as dense as other forms.&nbsp;
          A 1/4 cup of popcorn salt can contain double the salt of a 1/4 cup of coarse sea
          salt.&nbsp;
@@ -131,8 +133,8 @@ <h2>Grams Are More Consistent</h2>
          <figcaption>Imperial units create inconsistencies</figcaption>
       </figure>
       <p>
-         Weighing in grams gives you better accuracy and predictability, so variations of ingredient
-         processing and compaction won't mess up your recipe.&nbsp;
+         Weighing in grams gives you better accuracy and predictability, so variations of
+         ingredient processing and compaction won't mess up your recipe.&nbsp;
       </p>
       <figure class=medium-picture data-href=../products/#scales>
          <img src=scale-with-tare-function.jpg alt=scale data-author=Tanita data-license=fair-use>

src/website/css/components.less

@@ -53,8 +53,8 @@ figure {
       }
    &.medium-picture {
       img {
-         width: 350px;
-         .MobileMode({ width: 300px; });
+         width: 400px;
+         .MobileMode({ width: 350px; });
          }
       }
    }

src/website/do-not-learn-metric/index.html

@@ -1,6 +1,6 @@
 {% assign articleTitle = 'Do Not Learn Metric' %}
 {% assign heroImage =    'gloves-and-tape-measure-cc0.jpg' %}
-{% assign heroCaption =  'Easy Peasy' %}
+{% assign heroCaption =  'Easy peasy' %}
 {% render 'src/templates/doc-begin.html', articleTitle: articleTitle, heroImage: heroImage, heroCaption: heroCaption %}
 
 <main>