readme cleanup (#325)

Signed-off-by: Kent <[email protected]>

README.md

@@ -1,30 +1,23 @@
-
-![Kargo Open Source project from Akuity, creators of Argo](kargo-logo.png)
+![Kargo by Akuity, creators of Argo](kargo-logo.png)
 
 ![CI](https://github.com/akuity/kargo/actions/workflows/ci.yaml/badge.svg)
-[![codecov](https://codecov.io/gh/akuity/kargo/branch/main/graph/badge.svg?token=DWEYXEJCYZ)](https://codecov.io/gh/akuity/kargo)
+[![Netlify Status](https://api.netlify.com/api/v1/badges/c4e62c70-e07d-4ac6-bcf8-d7003c936d19/deploy-status)](https://app.netlify.com/sites/docs-kargo-akuity-io/deploys)
 [![Contributor Covenant](https://img.shields.io/badge/Contributor%20Covenant-2.1-4baaaa.svg)](CODE_OF_CONDUCT.md)
 
-Placeholder
+Kargo helps GitOps practitioners streamline continuous delivery for Kubernetes
+by automating the progression of changes from one environment to the next.
 
-> 🟡  Kargo is highly experimental at this time and breaking changes
+> ⚠️  Kargo is highly experimental at this time and breaking changes
 > should be anticipated between pre-GA minor releases.
 
 ## Getting Started
 
-Read more about Kargo in our [docs](https://docs-kargo-akuity-io.netlify.app/)
-and then try it yourself by following our
-[Quickstart](https://docs-kargo-akuity-io.netlify.app/quickstart).
+Read more about Kargo and try it yourself by following our
+[Quickstart](https://docs-kargo-akuity-io.netlify.app).
 
 This documentation is very new, so please open issues against this repository if
 you encounter any difficulties with it.
 
-## Roadmap
-
-Visit our [Roadmap](https://docs-kargo-akuity-io.netlify.app/roadmap) for
-frequently updated details about what we've accomplished so far and what we're
-currently working on.
-
 ## Contributing
 
 The Kargo project accepts contributions via GitHub pull requests.