diff --git a/Makefile b/Makefile
index e0c29ec..01ed0ec 100644
--- a/Makefile
+++ b/Makefile
@@ -8,7 +8,7 @@ DOCKER_IMAGE?=wavefront-hpa-adapter
 # deploy/manifests/05-custom-metrics-apiserver-deployment.yaml file
 #
 # IMPORTANT: This is also overwritten by the release pipeline build with parameters
-VERSION?=0.9.13
+VERSION?=0.9.14
 
 BINARY_NAME=wavefront-adapter
 GIT_COMMIT:=$(shell git rev-parse --short HEAD)
diff --git a/deploy/manifests/05-custom-metrics-apiserver-deployment.yaml b/deploy/manifests/05-custom-metrics-apiserver-deployment.yaml
index 483cdca..068ba83 100644
--- a/deploy/manifests/05-custom-metrics-apiserver-deployment.yaml
+++ b/deploy/manifests/05-custom-metrics-apiserver-deployment.yaml
@@ -20,7 +20,7 @@ spec:
       containers:
       - name: custom-metrics-apiserver
         imagePullPolicy: IfNotPresent
-        image: wavefronthq/wavefront-hpa-adapter:0.9.12
+        image: wavefronthq/wavefront-hpa-adapter:0.9.13
         args:
         - /wavefront-adapter
         - --wavefront-url=https://<INSTANCE>.wavefront.com
diff --git a/release/VERSION b/release/VERSION
index 583b27a..62ea259 100644
--- a/release/VERSION
+++ b/release/VERSION
@@ -1 +1 @@
-0.9.12
+0.9.13