docker instructions fail due to conflicting container names from build to run

[ericvh]

Describe the bug

=> [final 1/2] WORKDIR /work 0.0s
=> [final 2/2] COPY --chown=erivan01 start_aesm.sh . 0.0s
=> exporting to image 43.1s
=> => exporting layers 43.1s
=> => writing image sha256:d4716c048d6ab9d5cbfa606dafd3b2609ced41d54c7742d5d5f77f99f917d2f8 0.0s
=> => naming to docker.io/library/veracruz_image_tz 0.0s
docker run --privileged -e DISPLAY= -d -v /tmp/.X11-unix:/tmp/.X11-unix -v /home/erivan01/src/veracruz:/work/veracruz --name veracruz veracruz_image_tz
docker: Error response from daemon: Conflict. The container name "/veracruz" is already in use by container "5d60b12eae508847086d3f7c95f8af5b1665399bb9f6090544fb80fbe320b892". You have to remove (or rename) that container to be able to reuse that name.
See 'docker run --help'.
make: *** [Makefile:37: tz] Error 125

To Reproduce

in veracruz/docker:

make tz TEE=tz

Expected behavior
It works