Adzlok - An Online aggregator for advertisers and publishers.

[oddmonk]

Summary

Adzlok.com is an online C2C Marketplace for advertising, which Connects advertisers and publishers. Publishers can list their media space on the platform and Advertisers can compare & connect with the publishers directly to book space for their advertisements. it's like Airbnb for advertising.

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Some Major Features of adzlok.com

1. Easy onboarding for publishers to create their digital profile, like influencers, can connect their social media accounts.
2. Media listing platform for publishers to help them in listing and making digital profiles for their media.
3. Advertisers profiles.
4. Bidding system.
5. Quotation Form or form to broadcast requirements and invite publishers.
6. Lead generation system.
7. Free and paid consultancy for campaign management. (Earning opportunity for digital marketing professionals)
8. Listing promotion system & packages for publishers for highlight their listing to attract brands. like influencers can highlight their profile by upgrading their account from free to paid. ( revenue generation)
9. Advertisers can use paid services to get quality and verified media owners.
10. Dynamic search feature to filter the best media for the advertisers.

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User Stories :

1. Onboarding - Creating account

i. SignUp with Gmail or mobile
ii. Select Account type - (a) Publisher [Media owner] (b) Advertiser [Media buyer] (c) consultant
iii. if publisher then choosing categories from (a) print (b) outdoor (c) digital media (d) influencer etc
iii. Complete profile by adding about their work & media or company if not individual etc.

2. Media listing

i. Filling a detailed form to list their media like integration of social media profile if influencer or adding photos or video etc.
ii. listing submission for approval.

3. Media search

i. Choose advertising goal (lead generation, promotion, both)
ii. Select media (print, outdoor, digital,word of mouth)
iii. Select a budget range.

4. Campaign manager

i. Choosing Free & paid consultant support to start the campaign.
ii. Account for freelancers & digital marketing professionals.
iii. Real-time chat with consultants.

5. Home page

i. Top listings for different categories.
ii. Top publishers & advertisers.
iii. Highlighted listings. (paid ads)