diff --git a/deploy/ranchervm.yaml b/deploy/ranchervm.yaml
index 58920f7..447bce5 100644
--- a/deploy/ranchervm.yaml
+++ b/deploy/ranchervm.yaml
@@ -126,12 +126,15 @@ spec:
             topologyKey: "kubernetes.io/hostname"
       containers:
       - name: vm-controller
-        image: rancher/vm
+        image: rancher/vm:v0.1.0
         imagePullPolicy: Always
         args:
         - -vm
         - -bridge-iface=ens33
         - -v=3
+        - -image-novnc=rancher/vm-novnc:v0.1.0
+        - -image-tools=rancher/vm-tools:v0.1.0
+        - -image-vm=rancher/vm:v0.1.0
       serviceAccountName: ranchervm-service-account
 ---
 apiVersion: apps/v1beta1
@@ -158,7 +161,7 @@ spec:
       hostNetwork: true
       containers:
       - name: ip-controller
-        image: rancher/vm
+        image: rancher/vm:v0.1.0
         imagePullPolicy: Always
         command: [ "sh", "-c"]
         args:
@@ -169,7 +172,7 @@ spec:
             fieldRef:
               fieldPath: spec.nodeName
       - name: arp-scanner
-        image: rancher/vm
+        image: rancher/vm:v0.1.0
         imagePullPolicy: Always
         command: [ "bash", "-c"]
         # This is probably too aggressive for anything bigger than class 3 network
@@ -209,7 +212,7 @@ spec:
             topologyKey: "kubernetes.io/hostname"
       containers:
       - name: backend
-        image: rancher/vm
+        image: rancher/vm:v0.1.0
         imagePullPolicy: Always
         args:
         - -backend
@@ -251,7 +254,7 @@ spec:
             topologyKey: "kubernetes.io/hostname"
       containers:
       - name: frontend
-        image: rancher/vm-frontend
+        image: rancher/vm-frontend:v0.1.0
         imagePullPolicy: Always
 ---
 apiVersion: v1
diff --git a/image/novnc/Makefile b/image/novnc/Makefile
index 3eff8fc..d7507e0 100644
--- a/image/novnc/Makefile
+++ b/image/novnc/Makefile
@@ -1,5 +1,5 @@
-NAME = rancher/novnc
-VERSION = 0.0.1
+NAME = rancher/vm-novnc
+VERSION = v0.1.0
 
 .PHONY : all clean build
 
diff --git a/image/ubuntu/README.md b/image/ubuntu/README.md
index b1fa957..aabde1c 100644
--- a/image/ubuntu/README.md
+++ b/image/ubuntu/README.md
@@ -1,3 +1,16 @@
 ## Default credentials:
 - Username: `ubuntu`
 - Password: `ubuntu`
+
+## How to build
+
+```
+curl -LO https://s3-us-west-1.amazonaws.com/ranchervm/iso/ubuntu-16.04.4-server-amd64.iso
+qemu-img create -f qcow2 ubuntu-16.04.4-server-amd64.img 50G
+qemu-system-x86_64 -enable-kvm -m size=4096 -smp cpus=1 -vnc 0.0.0.0:0 -cdrom ubuntu-16.04.4-server-amd64.iso -drive file=ubuntu-16.04.4-server-amd64.img -netdev bridge,br=br0,id=net0 -device virtio-net-pci,netdev=net0,mac=06:fe:a7:1d:03:c5
+# Perform installation - guided w/LVM, add OpenSSH Server
+# Reboot, then turn off password SSH, install python and cloud-init, disable swap, clear history
+# Pull any Docker images that should be cached now
+qemu-img convert -O qcow2 -c ubuntu-16.04.4-server-amd64.img ubuntu-16.04.4-server-amd64.qcow2
+```
+
diff --git a/image/vm-tools/Makefile b/image/vm-tools/Makefile
index 9602c8a..6d154da 100644
--- a/image/vm-tools/Makefile
+++ b/image/vm-tools/Makefile
@@ -1,5 +1,5 @@
 NAME = rancher/vm-tools
-VERSION = 0.0.3
+VERSION = v0.1.0
 BASE_IMAGE=RancherVM-debootstrap-ubuntu-1604.tgz
 
 .PHONY : all clean build
diff --git a/pkg/common/constants.go b/pkg/common/constants.go
index ffd660d..31f12f1 100644
--- a/pkg/common/constants.go
+++ b/pkg/common/constants.go
@@ -1,5 +1,9 @@
 package common
 
+import (
+	"flag"
+)
+
 const (
 	HostStateBaseDir = "/var/lib/rancher/vm"
 
@@ -7,10 +11,6 @@ const (
 	NamespaceVM       = "default"
 	NameDelimiter     = "-"
 
-	ImageVM      = "rancher/vm"
-	ImageVMTools = "rancher/vm-tools"
-	ImageNoVNC   = "rancher/novnc"
-
 	RancherOUI = "06:fe"
 
 	LabelApp          = "ranchervm"
@@ -19,3 +19,9 @@ const (
 	LabelRoleNoVNC    = "novnc"
 	LabelNodeHostname = "kubernetes.io/hostname"
 )
+
+var (
+	ImageVM      = flag.String("image-vm", "rancher/vm:latest", "VM Docker Image")
+	ImageNoVNC   = flag.String("image-novnc", "rancher/vm-novnc:latest", "NoVNC Docker Image")
+	ImageVMTools = flag.String("image-tools", "rancher/vm-tools:latest", "Tools Docker Image")
+)
diff --git a/pkg/controller/vm/util.go b/pkg/controller/vm/util.go
index 04c7f57..52ef2a1 100644
--- a/pkg/controller/vm/util.go
+++ b/pkg/controller/vm/util.go
@@ -155,7 +155,7 @@ func (ctrl *VirtualMachineController) makeVMPod(vm *v1alpha1.VirtualMachine, ifa
 			InitContainers: []corev1.Container{
 				corev1.Container{
 					Name:            "debootstrap",
-					Image:           common.ImageVMTools,
+					Image:           *common.ImageVMTools,
 					ImagePullPolicy: corev1.PullAlways,
 					VolumeMounts: []corev1.VolumeMount{
 						common.MakeVolumeMount("vm-fs", "/vm-tools", "", false),
@@ -274,7 +274,7 @@ func makeNovncPod(vm *v1alpha1.VirtualMachine, podName string) *corev1.Pod {
 			Containers: []corev1.Container{
 				corev1.Container{
 					Name:            common.LabelRoleNoVNC,
-					Image:           common.ImageNoVNC,
+					Image:           *common.ImageNoVNC,
 					ImagePullPolicy: corev1.PullAlways,
 					Command:         []string{"novnc"},
 					Env: []corev1.EnvVar{
diff --git a/pkg/qemu/job.go b/pkg/qemu/job.go
index 5e2b047..669ff4e 100644
--- a/pkg/qemu/job.go
+++ b/pkg/qemu/job.go
@@ -33,7 +33,7 @@ func NewMigrationJob(vm *v1alpha1.VirtualMachine, podName, targetURI string) *ba
 					Containers: []corev1.Container{
 						corev1.Container{
 							Name:            common.LabelRoleMigrate,
-							Image:           common.ImageVM,
+							Image:           *common.ImageVM,
 							ImagePullPolicy: corev1.PullAlways,
 							Command:         []string{"sh", "-c"},
 							Args:            []string{fmt.Sprintf("exec /ranchervm -migrate -sock-path /vm/%s_monitor.sock -target-uri %s -v 5", podName, targetURI)},