diff --git a/pkg/plugins/systemd_firstboot.go b/pkg/plugins/systemd_firstboot.go
index ce052994..83fb4672 100644
--- a/pkg/plugins/systemd_firstboot.go
+++ b/pkg/plugins/systemd_firstboot.go
@@ -19,7 +19,7 @@ func SystemdFirstboot(l logger.Interface, s schema.Stage, fs vfs.FS, console Con
 		args = append(args, fmt.Sprintf("--%s=%s", strings.ToLower(k), v))
 	}
 
-	if err := console.RunTemplate(args, "systemd-firstboot %s"); err != nil {
+	if err := console.RunTemplate(args, "systemd-firstboot --force %s"); err != nil {
 		errs = multierror.Append(errs, err)
 	}
 
diff --git a/pkg/plugins/systemd_firstboot_test.go b/pkg/plugins/systemd_firstboot_test.go
index 24c5338e..d764973f 100644
--- a/pkg/plugins/systemd_firstboot_test.go
+++ b/pkg/plugins/systemd_firstboot_test.go
@@ -45,8 +45,8 @@ var _ = Describe("SystemdFirstboot", func() {
 			Expect(err).ShouldNot(HaveOccurred())
 
 			Expect(consoletests.Commands).Should(ContainElements(
-				"systemd-firstboot --locale=en_US.UTF-8",
-				"systemd-firstboot --keymap=us",
+				"systemd-firstboot --force --locale=en_US.UTF-8",
+				"systemd-firstboot --force --keymap=us",
 			))
 			Expect(len(consoletests.Commands)).To(Equal(2))
 		})