Personalized E-mail Marketing for Gen Y Women

[Bulie07]

Project name

Personalized E-mail Marketing Using Fabric and Azure OpenAI

Description

In this hackathon, our agenda is to leverage Fabric's robust data engineering and data science capabilities to empower our Women Fashion company 'Berries' by integrating hedonic motivations into our growth strategy. This approach aims to enhance customer engagement and drive sustainable business expansion.

Our primary focus lies in leveraging hedonic motivations to market Berries' products effectively. To achieve this, we've devised a strategy centered around personalized email campaigns and targeted discounts, aligning with individual shopping behaviors. Utilizing Azure OpenAI's advanced 'turbo' model, we input our comprehensive dataset to generate customized emails tailored to each customer's unique preferences and tendencies. This approach not only enhances customer engagement but also maximizes the impact of our marketing efforts by resonating with the emotional and psychological aspects of shopping.

Through careful planning and the integration of the latest technology, we aim to position Berries as a brand that not only offers quality products but also understands and caters to the diverse needs and desires of its customer base. By tapping into the power of personalized marketing fueled by hedonic motivations, we strive to create a seamless shopping experience that fosters loyalty and drives sustained growth for Berries in the competitive fashion market.

Project Repository URL

https://github.com/Bulie07/Celebal-Technologies-Fabric-AI-Hackathon/tree/main

Project video

https://www.youtube.com/watch?v=wrIHIaJ88Rg

Team members

Bulbul Parekh, Aishwarya Walker, Rushikesh Kumar Goski