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<!DOCTYPE html><html lang="en"><head><!-- DOMAIN7.com --><meta charset="utf-8" /><meta http-equiv="X-UA-Compatible" content="IE=edge" /><meta name="robots" content="all" /><meta name="facebook-domain-verification" content="w6xy1f0u3rmh7hpsg6jjbemd9xior0" /><meta name="viewport" content="width=device-width,initial-scale=1,minimum-scale=1,maximum-scale=5" /><meta name="format-detection" content="telephone=no" /><title> Out Of Our Element, Into The Future - Domain7 | Domain7 </title><link rel="apple-touch-icon" sizes="180x180" href="wp-content/themes/domain7/dist/assets/favicon/apple-touch-icon.png" /><link rel="icon" type="image/png" sizes="32x32" href="wp-content/themes/domain7/dist/assets/favicon/favicon-32x32.png" /><link rel="icon" type="image/png" sizes="16x16" href="wp-content/themes/domain7/dist/assets/favicon/favicon-16x16.png" /><meta name="msapplication-TileColor" content="#fff" /><meta name="msapplication-config" content="https://domain7.com/wp-content/themes/domain7/dist/assets/favicon/browserconfig.xml" /><meta name="theme-color" content="#fff" /><link rel="shortcut icon" href="wp-content/themes/domain7/dist/assets/favicon/favicon.ico" /><!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https://yoast.com/wordpress/plugins/seo/ --><meta name="description" content="A talk on people-centered design at the Grand Banking Hall of the old Dominion Bank headquarters in downtown Toronto. 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data-router-view="single"><div class="scroll-container" data-scroll-container><div class="header-logo" data-logo data-scroll-section><div class="logo"><div class="logo-full"><a href="index.html" aria-label="Home" class="logo-link" rel="home"><svg class="full-icon"><use xlink:href="#logo" /></svg></a></div></div></div><section class="hero hero-layout-article bg-black " data-bg=black data-hero="post" data-scroll-section><div class="hero-bg-img" style="background-image:url(wp-content/uploads/2020/03/ad8331a5-article-out-of-our-element-into-the-future-kevan-presenting-1600x800-c-default.png)"></div><div class="hero-wrapper color"><div class="hero-content"><div class="hero-content-left"><span class="hero-subtitle">Article</span><h1 class="hero-title t2" data-split>Out of our element, into the future</h1><div class="hero-description"><p>Progress needs opposites.</p></div><div class="hero-author">Kevan Gilbert</div></div><div class="hero-content-right"></div></div></div><div class="hero-corner"><div class="hero-corner-content"><div class="hero-arrow" data-scroll><svg class="hero-icon"><use xlink:href="#arrow-down" /></svg></div><svg class="bg-to" viewBox="0 0 549 100"><path d="M549 17.7C490.8-7.2 424-2.9 362.6 12.4c-61.4 15.3-119.7 41.1-180.5 58.8C123 88.5 61.6 98.2 0 100h548.6l.4-82.3z" fill-rule="evenodd" clip-rule="evenodd" fill="#c7c7c7"/></svg><svg class="corner-bg" viewBox="0 0 549 100"><path d="M549,100c-59.2,0-123.4,0-186.4,0c-60.9,0-120,0-180.5,0c-60,0-120.5-1.8-182.1,0h548.6 C548.6,100,549,100,549,100z" fill-rule="evenodd" clip-rule="evenodd" fill="inherit"/></svg></div></div></section><section class="text text-article" data-scroll-section><div class="text-wrapper"><div class="text-content" data-scroll><div class="text-content-wrapper"><div class="text-txt"><p data-selectable-paragraph=""><strong>Clad in khakis in a room full of suits, I stood on stage in the Grand Banking Hall of the old Dominion Bank headquarters in downtown Toronto, about to give a talk on people-centered design.</strong></p><p id="26d7" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">I’m a West Coast creative; I work in digital.</p><p id="12bb" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">This was a Toronto crowd, working in finance.</p><p id="26b3" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">“I’m not creative,” said the faces looking at me.</p><p id="0353" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">“I know,” I wanted to say back. “I’m not financive…financial? Finance-ish. Finance-minded. That’s why we’re talking.”</p><p id="4ad4" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">If you know me, you know I’m not exactly a natural with finance. We talk, occasionally: hi-how-are-you’s in the hypothetical hallway, pleasantries by the proverbial photocopier. Some light up when they see spreadsheets; I hide behind a coffee mug.</p><p id="9a94" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">Tyler (our VP of Finance) knows this: we see the world through different coloured glasses. It’s the same floor we’re standing on, but different ideas filter down through the dust motes. Just a couple weeks back, my colleague Veronica and I gave a presentation on the pathway forward for Domain7’s marketing. As various team members jumped in to offer their takes on the big-picture ideas, Tyler’s thoughtful silence began to stand out. It took a dust-clearing walk around the block to dig deeply into the differences, and through that, Tyler helped me see an important distinction I had missed.</p><p id="e253" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">Back at my notebook I scribbled out this little comparison of me and finance:</p></div></div></div></div></section><div class="media" data-scroll-section><div class="media-wrapper"><div class="image" style="padding-top:75%"><img data-scroll src="wp-content/uploads/2020/03/11aaad18-article-out-of-our-element-into-the-future-img1-scaled-1600x0-c-default.jpeg" alt="" class="image-src"></div></div></div><section class="text text-article" data-scroll-section><div class="text-wrapper"><div class="text-content" data-scroll><div class="text-content-wrapper"><div class="text-txt"><p id="09eb" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">Looking at the list something was clear: first, we don’t naturally speak each other’s languages. Second, that’s obviously the point. It’s going to take both columns, awkward or not, to get where we want to go as a company. The growth we seek lies right in the blank space between the two.</p><p id="ed09" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">Turns out, that day in Toronto, I had some backup from the finance side.</p><p id="d749" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">From 1916 to 2000, that grandiose hall we were in was a live banking branch, where customers queued up to cash cheques. Now, it’s a conference hall, and not just because of changing real estate preferences. Our banking needs have become transformed by digital, so much so that this ornate offline infrastructure is no longer needed. The hands of technology picked up those marble columns and shook them, emptying the grandness out and scattering customers to find refuge in mobile apps and ATMs. And at the conference, we got to hear from some speakers whose leadership helped finance sprint ahead of that change.</p></div></div></div></div></section><div class="media" data-scroll-section><div class="media-wrapper"><div class="image" style="padding-top:53%"><img data-scroll src="wp-content/uploads/2020/03/1e6dcf37-article-out-of-our-element-into-the-future-grand-banking-hall-in-toronto-1600x0-c-default.jpeg" alt="The original Grand Banking Hall at One King West in Toronto; once filled with tellers and cheques, now used as an event space." class="image-src"></div><p>The original Grand Banking Hall at One King West in Toronto; once filled with tellers and cheques, now used as an event space.</p></div></div><section class="text text-article" data-scroll-section><div class="text-wrapper"><div class="text-content" data-scroll><div class="text-content-wrapper"><div class="text-txt"><p id="a954" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">Fellow speaker Grant Mackenzie described the pathway of bringing the now-legendary ING Direct concept to Canada in the early nineties, before digital made sense to the masses. “Our concept challenged the industry’s expectations of what ‘normal banking’ could be,” he told us. “All of the major banks had been following the exact same pattern for generations, so nobody saw us coming.”</p><blockquote class="jd je jf"><p id="5827" class="hu hv dt jg hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">It took an outsider to shake it up. It turns out,<strong class="hw jh"> people who all think the same way, will keep thinking the same way.</strong></p></blockquote><p id="971a" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">We heard finance vet Doug Steiner describe the automated wealth management startup he’s building. “Today, I’m the only finance guy on the team, and that’s on purpose,” he told the audience. “The rest are from marketing, design and tech.”</p><blockquote class="jd je jf"><p id="49fd" class="hu hv dt jg hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph=""><strong class="hw jh">“If I only hire people from finance, we’ll all get stuck in the same patterns of thinking.”</strong></p></blockquote><p id="c663" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">We heard from Payments Canada, running hard now to help Canada keep up with the changes in mobile and digital payment realities, saying, “The strategy we build today has to be based on listening to Canadians and studying the globe’s technology trends.</p><blockquote class="jd je jf"><p id="69b8" class="hu hv dt jg hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph=""><strong class="hw jh">“If we try to go it alone, we’ll miss the future.”</strong></p></blockquote><p id="12fe" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">And when I finally took my turn to say my piece, I started by bringing it back to a recent experience with the “I’m not creative” resistance.</p><p id="addf" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">It was in May of this year, during a Design Thinking Day workshop that involved a cross-section of participants from finance, education, government and hospitality, gathering to explore briefs on product design for social change. As the teams diverged and post-its and sketch-pads were filled up, a quiet mutiny blossomed in the corner.</p></div></div></div></div></section><div class="media" data-scroll-section><div class="media-wrapper"><div class="image" style="padding-top:67%"><img data-scroll src="wp-content/uploads/2020/03/63629d5c-article-out-of-our-element-into-the-future-workshop-1600x0-c-default.jpeg" alt="Workshop" class="image-src"></div></div></div><section class="text text-article" data-scroll-section><div class="text-wrapper"><div class="text-content" data-scroll><div class="text-content-wrapper"><div class="text-txt"><section class="dl dm dn do dp"><div class="n p"><div class="z ab ac ae af dq ah ai"><p id="82f2" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">I received an email about it afterwards: “In our breakout group, we ran into several instances where members said that they weren’t good at brainstorming, and it brought our session to a halt a few times,” said the writer. “They were struggling as they said they usually rely on their team to come up with the ideas and then they provide feedback.”</p><p id="e1d1" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">In my response back, I provided some resources, and as much as I wish I could say I offered the secret encouragement guaranteed to inspire wholehearted involvement, I had to admit: maybe this person won’t change. Not today, not yet. Sometimes we’re not at the place where we’re ready to take the risk.</p><p id="2240" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">Because it’s hard. If we’re doing “collaboration” right, it always will be a little uncomfortable, a little risky, a little awkward. We’re trying to stretch ourselves to see alternate points of view. To challenge our existing biases and patterns and habits. To add brain to brain, and see what unlikely connections end up sparking brilliance. That’s not brain surgery, but it<em class="jg"> is</em> neurologically challenging.</p><p id="77c9" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">Yet what is the alternative; solving problems solo? Is that any easier? Are any of us as individuals gifted as <em class="jg">masters</em> of both science and art, technology and design, order and entrepreneurship, management and creation? Who among us has a single brain wide enough to excel both laterally and linearly, logically and emotionally, historically and imaginatively?</p><p id="8b06" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">There are some out there, no doubt. But it’s almost as if the universe says,</p><blockquote class="jd je jf"><p id="dc4f" class="hu hv dt jg hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">“Our apologies: due to the overwhelming scarcity of polymaths, Renaissance Men, and so-called saviours who aren’t pathological narcissists, you are hereby invited to work together.”</p></blockquote><p id="fe35" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">When we acknowledge our own “<em class="jg">lack”</em> — whether that’s creativity or finance-ness — we are standing at the edge of our limitations. And this uncomfortable borderline is also the gateway to the future.</p></div></div></section></div></div></div></div></section><section class="text text-article" data-scroll-section><div class="text-wrapper"><div class="text-content" data-scroll><div class="text-content-wrapper"><div class="text-txt"><p id="9237" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">After my talk, a member of the audience came up to talk with me. “Don’t take this the wrong way,” she said, “From the write-up, I thought your talk was going to be really boring.” I glanced at her card; it had the words “technical” and “development” and maybe “compliance” on it. Different ways of seeing the world, check. Awkwardness, check.</p><p id="d794" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">But then she said, “I found it really interesting. It helped me see how connecting with people who see things differently can really transform things.”</p><p id="a96e" class="hu hv dt ar hw b em hx eo hy hz ia ib ic id ie if dl" data-selectable-paragraph="">And with that, someone called to her, and she was gone, moving out of the marble foyer, out through the huge wooden doors, out to bring her minor Wednesday epiphany into the rainy streets of Toronto’s financial district.</p></div></div></div></div></section><section id="pullup" class=" pullup pull-team_member pull-margin-s " data-scroll-section><div class="pullup-wrapper"><div class="pullup-container"><div class="pullup-header"><h2 class="pullup-header-title title-m"> About the author </h2></div><div class="pullup-hosts"><div class="pullup-host"><div class="host-picture"><img data-src="wp-content/uploads/2020/03/c0545b4a-kevan.jpg" alt="Picture of Kevan Gilbert smiling" class="lazyload" /></div><div class="host-content"><div class="host-name"> Kevan Gilbert </div><p class="host-bio"> Kevan brings wisdom from over a decade of experience leading award-winning digital strategies for a wide variety of institutions and businesses. A seasoned and engaging facilitator and speaker who has been with Domain7 since 2010, Kevan has helped shape our collaborative and people-centric culture. He’s studied design thinking and innovation processes at the THNK School of Creative Leadership. </p></div></div></div></div></div></section><section id="pullup" class=" pullup pull-mixed pull-margin-s " data-scroll-section><div class="pullup-wrapper"><div class="pullup-container"><div class="pull-column"><div class="pullup-header"><h2 class="pullup-header-title title-m" data-split data-scroll data-scroll-call="split"> You might also like </h2></div><div class="pull-mixed-content" data-scroll><div class="pull-article"><div class="pullup-post" data-scroll><div class="post-image-wrapper"><a href="services/a-call-to-co-creation-co-design.html" class="post-image"><img data-src="wp-content/uploads/2020/05/172203b0-d7_call2cocreation-21-e1590085032626-800x0-c-default.jpg" alt="Kevan stands in front of a video screen during a talk" class="image-bg lazyload" /></a></div><div class="post-content"><div class="post-taxonomy"> service </div><a href="services/a-call-to-co-creation-co-design.html" class="post-title">A Call to Co-creation</a></div></div></div><div class="callout calllout-layout--overlay" data-scroll data-scroll-offset="10%"><a href="co-creation-for-healthy-communities.html" class="callout-wrapper"><div class="callout-image"><img data-src="wp-content/uploads/2020/01/6bddf853-cocreation-article-1-450x350-c-default.jpeg" alt="" width="450" height="350" class="callout-image-bg lazyload" data-scroll-to /></div><div class="callout-content" data-scroll><div class="calllout-subtitle subtitle-alt"> Article </div><h3 class="calllout-title"> Co-creation for healthy communities </h3><div class="cta-link cta-m"><svg class="arrow-icon" viewBox="0 0 42 42"><title> arrow-right </title><path class="arrow-1" d="M21.44044 10.92l-2.99416 2.87971 5.37001 5.16474-13.73629.00204.00212 4.06906h13.73629l-5.37213 5.16474L21.44044 31.08l7.4854-7.19927L31.92 21.00102z" stroke="none"></path><path class="arrow-2" d="M21.44044 10.92l-2.99416 2.87971 5.37001 5.16474-13.73629.00204.00212 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