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<!DOCTYPE html><html lang="en"><head><!-- DOMAIN7.com --><meta charset="utf-8" /><meta http-equiv="X-UA-Compatible" content="IE=edge" /><meta name="robots" content="all" /><meta name="facebook-domain-verification" content="w6xy1f0u3rmh7hpsg6jjbemd9xior0" /><meta name="viewport" content="width=device-width,initial-scale=1,minimum-scale=1,maximum-scale=5" /><meta name="format-detection" content="telephone=no" /><title> How to Become a Design Thinking Advocate (Part 1) - Domain7 | Domain7 </title><link rel="apple-touch-icon" sizes="180x180" href="wp-content/themes/domain7/dist/assets/favicon/apple-touch-icon.png" /><link rel="icon" type="image/png" sizes="32x32" href="wp-content/themes/domain7/dist/assets/favicon/favicon-32x32.png" /><link rel="icon" type="image/png" sizes="16x16" href="wp-content/themes/domain7/dist/assets/favicon/favicon-16x16.png" /><meta name="msapplication-TileColor" content="#fff" /><meta name="msapplication-config" content="https://domain7.com/wp-content/themes/domain7/dist/assets/favicon/browserconfig.xml" /><meta name="theme-color" content="#fff" /><link rel="shortcut icon" href="wp-content/themes/domain7/dist/assets/favicon/favicon.ico" /><!-- This site is optimized with the Yoast SEO Premium plugin v14.3 - https://yoast.com/wordpress/plugins/seo/ --><meta name="description" content="In this 3-part series on becoming a design thinking advocate, designer Stanley Lai shares design thinking methods from getting started to teaching others." /><meta name="robots" content="index, follow" /><meta name="googlebot" content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1" /><meta name="bingbot" content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1" /><link rel="canonical" href="https://staging.domain7.net/how-to-become-a-design-thinking-advocate-part-1" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="How to Become a Design Thinking Advocate (Part 1) - Domain7" /><meta property="og:description" content="In this 3-part series on becoming a design thinking advocate, designer Stanley Lai shares design thinking methods from getting started to teaching others." /><meta property="og:url" content="https://staging.domain7.net/how-to-become-a-design-thinking-advocate-part-1" /><meta property="og:site_name" content="Domain7" /><meta property="article:published_time" content="2020-03-17T22:06:50+00:00" /><meta property="article:modified_time" content="2020-06-11T20:39:41+00:00" /><meta property="og:image" content="https://domain7.com/wp-content/uploads/2020/03/de556d5b-article-how-to-become-a-design-thinking-advocate-part-1-brainstorm.png" /><meta property="og:image:width" content="4000" /><meta property="og:image:height" content="4000" /><meta name="twitter:card" content="summary_large_image" /><script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebSite","@id":"https://domain7.com/#website","url":"https://domain7.com/","name":"Domain7","description":"An organizational change agency","potentialAction":[{"@type":"SearchAction","target":"https://domain7.com/?s={search_term_string}","query-input":"required name=search_term_string"}],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https://staging.domain7.net/how-to-become-a-design-thinking-advocate-part-1#webpage","url":"https://staging.domain7.net/how-to-become-a-design-thinking-advocate-part-1","name":"How to Become a Design Thinking Advocate (Part 1) - Domain7","isPartOf":{"@id":"https://domain7.com/#website"},"datePublished":"2020-03-17T22:06:50+00:00","dateModified":"2020-06-11T20:39:41+00:00","author":{"@id":"https://domain7.com/#/schema/person/17f2742550ad48c30518ef156d75ba22"},"description":"In this 3-part series on becoming a design thinking advocate, designer Stanley Lai shares design thinking methods from getting started to teaching others.","inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https://staging.domain7.net/how-to-become-a-design-thinking-advocate-part-1"]}]},{"@type":["Person"],"@id":"https://domain7.com/#/schema/person/17f2742550ad48c30518ef156d75ba22","name":"Stanley Lai","image":{"@type":"ImageObject","@id":"https://domain7.com/#personlogo","inLanguage":"en-CA","url":"https://secure.gravatar.com/avatar/363b9e6bbcf0b82e368b2ac66640a114?s=96&d=mm&r=g","caption":"Stanley Lai"}}]}</script><!-- / Yoast SEO Premium plugin. --><link rel='dns-prefetch' href='https://js.hs-scripts.com' /><link rel='dns-prefetch' href='https://s.w.org' /><script type='text/javascript' src='wp-includes/js/jquery/jquery%EF%B9%96ver=1.12.4-wp.js'></script><link rel='shortlink' href='how-to-become-a-design-thinking-advocate-part-1.html' /><!-- DO NOT COPY THIS SNIPPET! 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data-router-view="single"><div class="scroll-container" data-scroll-container><div class="header-logo" data-logo data-scroll-section><div class="logo"><div class="logo-full"><a href="index.html" aria-label="Home" class="logo-link" rel="home"><svg class="full-icon"><use xlink:href="#logo" /></svg></a></div></div></div><section class="hero hero-layout-article bg-black " data-bg=black data-hero="post" data-scroll-section><div class="hero-bg-img" style="background-image:url(wp-content/uploads/2020/03/de556d5b-article-how-to-become-a-design-thinking-advocate-part-1-brainstorm-1600x800-c-default.png)"></div><div class="hero-wrapper color"><div class="hero-content"><div class="hero-content-left"><span class="hero-subtitle">Tools & Guides</span><h1 class="hero-title t2" data-split>How to become a design thinking advocate (Part 1)</h1><div class="hero-description"><p>Begin with yourself, focus on doing</p></div><div class="hero-author">Stanley Lai</div></div><div class="hero-content-right"></div></div></div><div class="hero-corner"><div class="hero-corner-content"><div class="hero-arrow" data-scroll><svg class="hero-icon"><use xlink:href="#arrow-down" /></svg></div><svg class="bg-to" viewBox="0 0 549 100"><path d="M549 17.7C490.8-7.2 424-2.9 362.6 12.4c-61.4 15.3-119.7 41.1-180.5 58.8C123 88.5 61.6 98.2 0 100h548.6l.4-82.3z" fill-rule="evenodd" clip-rule="evenodd" fill="#c7c7c7"/></svg><svg class="corner-bg" viewBox="0 0 549 100"><path d="M549,100c-59.2,0-123.4,0-186.4,0c-60.9,0-120,0-180.5,0c-60,0-120.5-1.8-182.1,0h548.6 C548.6,100,549,100,549,100z" fill-rule="evenodd" clip-rule="evenodd" fill="inherit"/></svg></div></div></section><section class="text text-article" data-scroll-section><div class="text-wrapper"><div class="text-content" data-scroll><div class="text-content-wrapper"><div class="text-txt"><p><strong>It’s not easy to start something new — and even harder to stick with it. In this 3-part series on how to become a design thinking advocate, our designer Stanley Lai shares some practical tips: from getting started, to habit-forming techniques, to teaching others.</strong></p><p id="7d8c" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij il dl" data-selectable-paragraph=""><span class="r im in io ip iq ir is it iu hk">I</span>nterested in getting started as an advocate for design thinking?</p><p id="8f2a" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij dl" data-selectable-paragraph="">That probably means you’ve heard about the <a class="cq go iv iw ix iy" href="https://hbr.org/2015/09/design-thinking-comes-of-age" target="_blank" rel="noopener">emerging popularity and democratization of design</a> — the appropriation of the processes, mindsets and techniques that designers have long used in their work, adapted to broader innovation and less-traditional applications across a wide range of industries. When design methods become the heart of a business, it inevitably transforms its operations, its people and the way they work together in building products and services. And it’s proven to be a <a class="cq go iv iw ix iy" href="https://medium.com/the-connection/why-design-thinking-makes-business-sense-f2eca24ad55b" target="_blank" rel="noopener">huge competitive advantage</a>.</p><p id="782b" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij dl" data-selectable-paragraph="">Granted, transforming an entire business seems like a tall order. So where to begin?</p><blockquote class="iz"><div id="9560" class="ja jb jc ar du b jd je jf jg jh ji ij" data-selectable-paragraph=""><p class="du b jj jk av">Don’t wait for permission, and don’t feel like you have to ask for it either.</p></div></blockquote><p id="a2c7" class="hy hz dt ar ia b em jl eo jm id jn if jo ih jp ij dl" data-selectable-paragraph="">The simple answer I think, is this<em class="ik">: Begin with yourself and just start doing it!</em> Starting anything new can be a bit daunting at first. Often we’re worried that we’re “not doing it right”. Or that we ultimately won’t succeed and we’re wasting our time.</p><p id="321f" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij dl" data-selectable-paragraph="">If you find yourself paralyzed with similar thoughts, I’ve been there as well! Here is what has worked for me:</p><ul class=""><li id="41ac" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij jq jr js" data-selectable-paragraph=""><strong class="ia jt">Leave room for failure. </strong>Don’t expect yourself to be a master of design thinking from the get-go. It’s completely normal to fumble, flounder and fail when we’re learning something new.</li><li id="8687" class="hy hz dt ar ia b em ju eo jv id jw if jx ih jy ij jq jr js" data-selectable-paragraph=""><strong class="ia jt">Taking the first little steps is important enough.</strong> It’s all you need to do to get started.</li><li id="f415" class="hy hz dt ar ia b em ju eo jv id jw if jx ih jy ij jq jr js" data-selectable-paragraph=""><strong class="ia jt">Don’t wait for permission, and don’t feel like you have to ask for it either. </strong>Design thinking is something I find easier to show rather than tell.</li></ul><p id="e02f" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij dl" data-selectable-paragraph="">When you’re ready to utilize design thinking methods, start by considering how you can apply them to the problems you’re solving <em class="ik">today</em>: Where do you have the liberty to independently explore a problem or solution? How could you hear from and get inspired by stakeholders and users? How might you leverage divergent and convergent thinking?</p><p id="8485" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij dl" data-selectable-paragraph="">Most design thinking activities are easy and playful, which means they are a ton of fun as well. By simply focusing on “the doing”, you allow the outcomes, benefits and distinction of the design-driven approach to be more easily understood by leadership, teammates and clients.</p><p id="5818" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij dl" data-selectable-paragraph="">I’m a huge fan of <a class="cq go iv iw ix iy" href="https://www.thnk.org/" target="_blank" rel="noopener">THNK</a> and <a class="cq go iv iw ix iy" href="https://www.ideo.com/" target="_blank" rel="noopener">IDEO</a>, who have generously shared some of their most popular tools and methods for everyone to use. Here are some quick, easy and fun ones to get started with, either alone or with a partner:</p><p id="e3e3" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij dl" data-selectable-paragraph=""><a class="cq go iv iw ix iy" href="http://www.designkit.org/methods/66" target="_blank" rel="noopener"><strong class="ia jt">Five Whys</strong></a><strong class="ia jt">|</strong> Empathy and understanding people is at the heart of design thinking. Five Whys is a simple tool to develop deeper insight and understanding into someone else’s experience and motivations.</p><p id="f0e7" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij dl" data-selectable-paragraph=""><a class="cq go iv iw ix iy" href="http://www.designkit.org/methods/44" target="_blank" rel="noopener"><strong class="ia jt">Conversation Starters</strong></a><strong class="ia jt">|</strong> This is a fun way to do some ideation with a partner, stakeholder or someone who will be using your solution. The more absurd your Conversation Starters, the more fun (and useful!) they become.</p><p id="16f6" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij dl" data-selectable-paragraph=""><a class="cq go iv iw ix iy" href="http://reframe.thnk.org/" target="_blank" rel="noopener"><strong class="ia jt">Reframing</strong></a><strong class="ia jt"> |</strong> Especially when faced with a seemingly insurmountable challenge early in the design process, it is always helpful to shift our perspective and see things in a new light. Reframing helps you to “think differently” and see opportunities where you might miss them otherwise.</p><p id="dc7c" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij dl" data-selectable-paragraph=""><a class="cq go iv iw ix iy" href="http://nk.thnk.org/" target="_blank" rel="noopener"><strong class="ia jt">Neue Kombinationen</strong></a><strong class="ia jt">|</strong> Are you trying to explore solutions, but you keep getting stuck? This tool randomly throws out sets of keywords that you can use as the foundation for your solution. Do a few rounds of this in rapid succession, and it might just help break you out of your rut. It sounds ridiculous — at least it did to me in the beginning, but it does work!</p><p id="a7c7" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij dl" data-selectable-paragraph=""><a class="cq go iv iw ix iy" href="https://www.youtube.com/watch?v=aN36EcTE54Q" target="_blank" rel="noopener"><strong class="ia jt">Value Proposition Canvas</strong></a><strong class="ia jt"> | </strong>When you have finally landed on a possible solution, the Value Proposition Canvas is a great way to evaluate key insights of your audience and how they line up with your proposed solution.</p><p id="b110" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij dl" data-selectable-paragraph="">While these individual activities can be lots of fun, the real magic of design thinking happens when the various activities are strung together into a single purposeful process. What we want to do is:</p><ul class=""><li id="b6ab" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij jq jr js" data-selectable-paragraph="">develop deep empathy and insight into our users and stakeholders</li><li id="6116" class="hy hz dt ar ia b em ju eo jv id jw if jx ih jy ij jq jr js" data-selectable-paragraph="">allow us to be inspired by their experiences, and then…</li><li id="e561" class="hy hz dt ar ia b em ju eo jv id jw if jx ih jy ij jq jr js" data-selectable-paragraph="">apply deliberate divergent and convergent ideation towards our solution.</li></ul><p> </p><p id="675e" class="hy hz dt ar ia b em ib eo ic id ie if ig ih ii ij dl" data-selectable-paragraph=""><a class="cq go iv iw ix iy" href="how-to-become-a-design-thinking-advocate-part-2.html" target="_blank" rel="noopener"><em class="ik">In Part 2</em></a><em class="ik"> of our series, we will explore in more detail what the design thinking process can look like and what you should be paying attention to as you flex new muscles and focus on the doing.</em></p><figure class="hc hd he hf hg hh"><div class="hr r hk"></div></figure></div></div></div></div></section><section id="pullup" class=" pullup pull-team_member pull-margin-s " data-scroll-section><div class="pullup-wrapper"><div class="pullup-container"><div class="pullup-header"><h2 class="pullup-header-title title-m"> About the author </h2></div><div class="pullup-hosts"><div class="pullup-host"><div class="host-picture"><img data-src="wp-content/uploads/2020/03/b3106345-stanley.jpg" alt="Picture of Stanley Lai smiling" class="lazyload" /></div><div class="host-content"><div class="host-name"> Stanley Lai </div><p class="host-bio"> As a Design Director for Domain7, Stanley Lai works with clients to facilitate and teach design approaches to build better cultures and more effective organizations. He believes strongly in what he terms "consequential design"—design's ability to transform society for the better. His facilitation and speaking skills have inspired teams at startups and enterprises alike, bringing design methodology and ethical design techniques for emerging futures into the mainstream. Stan's been a sergeant in the Singapore Armed Forces, a designer at Olgivy and Mather, and has done award-winning design work for startups and tech firms from Asia Pacific, to the UK, to Vancouver. He holds a Masters degree in Strategic Design and Management from Parsons School of Design. </p></div></div></div></div></div></section><section id="pullup" class=" pullup pull-mixed pull-margin-s " data-scroll-section><div class="pullup-wrapper"><div class="pullup-container"><div class="pull-column"><div class="pullup-header"><h2 class="pullup-header-title title-m" data-split data-scroll data-scroll-call="split"> You might also like... </h2></div><div class="pull-mixed-content" data-scroll><div class="callout calllout-layout--overlay" data-scroll data-scroll-offset="10%"><a href="how-to-become-a-design-thinking-advocate-part-2.html" class="callout-wrapper"><div class="callout-image"><img data-src="wp-content/uploads/2020/03/2d460fa4-article-how-to-become-a-design-thinking-advocate-part-2-desgin-thinking-450x350-c-default.png" alt="Design Thinking" width="450" height="350" class="callout-image-bg lazyload" data-scroll-to /></div><div class="callout-content" data-scroll><div 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