diff --git a/.github/gitio_shorter.sh b/.github/gitio_shorter.sh
new file mode 100755
index 0000000..ce1aae3
--- /dev/null
+++ b/.github/gitio_shorter.sh
@@ -0,0 +1,39 @@
+#!/bin/bash
+set -eu
+
+is_registerable() {
+  local _code="$1"
+  local _res_code
+  _res_code="$(curl --retry 3 -s -o /dev/null -w "%{http_code}" "https://git.io/${_code}")"
+  if [[ "$_res_code" == 302 ]];then
+    echo "code ${_code} is NOT registerable" >&2
+    return 1
+  else
+    echo "code ${_code} is registerable" >&2
+    return 0
+  fi
+}
+
+shorten() {
+  local _url="$1"
+  local _code="$2"
+  local _res_code
+  _res_code="$(curl --retry 3 -s -o /dev/null -w "%{http_code}" -F "url=${_url}" -F "code=${_code}" "https://git.io")"
+  if [[ "$_res_code" == 201 ]];then
+    echo "Succeed to register ${_code}, yay" >&2
+    return 0
+  else
+    echo "Failed to register ${_code} .." >&2
+    return 1
+  fi
+}
+
+main() {
+  local _url="$1"
+  local _code="$2"
+  is_registerable "$_code" \
+    && shorten "$_url" "$_code" \
+    && echo "https://git.io/$_code"
+}
+
+main ${1+"$@"}
diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
index ea8e756..b78d3e9 100644
--- a/.github/workflows/release.yml
+++ b/.github/workflows/release.yml
@@ -135,10 +135,14 @@ jobs:
           name: rpm.x86_64
       - shell: bash
         run: |
-          _url="https://github.com/greymd/teip/releases/download/v${{ steps.vars.outputs.ver }}/$(head -n 1 rpm.x86_64/digest.txt)"
+          _shorter=./.github/gitio_shorter.sh
+          _ver=${{ steps.vars.outputs.ver }}
+          _url="https://github.com/greymd/teip/releases/download/v${_ver}/$(head -n 1 rpm.x86_64/digest.txt)"
           _sha=$(tail -n 1 rpm.x86_64/digest.txt)
-          sed -i "/rpm_x86_64_start/,/rpm_x86_64_end/s|https://.*rpm|$_url|g" ./README.md
+          _short_url=$($_shorter "${_url}" "teip-${_ver}.x86_64.rpm" || $_shorter "${_url}" "teip-${_ver}-${_sha:1:5}.x86_64.rpm" || echo "${_url}")
+          sed -i "/rpm_x86_64_start/,/rpm_x86_64_end/s|https://.*rpm|$_short_url|g" ./README.md
           sed -i "/rpm_x86_64_sha256/s/SHA256:.*/SHA256: $_sha/" ./README.md
+          cat ./README.md
 
       - name: Apply artifacts deb
         uses: actions/download-artifact@v1
@@ -146,10 +150,14 @@ jobs:
           name: deb.x86_64
       - shell: bash
         run: |
-          _url="https://github.com/greymd/teip/releases/download/v${{ steps.vars.outputs.ver }}/$(head -n 1 deb.x86_64/digest.txt)"
+          _shorter=./.github/gitio_shorter.sh
+          _ver=${{ steps.vars.outputs.ver }}
+          _url="https://github.com/greymd/teip/releases/download/v${_ver}/$(head -n 1 deb.x86_64/digest.txt)"
           _sha=$(tail -n 1 deb.x86_64/digest.txt)
-          sed -i "/deb_x86_64_start/,/deb_x86_64_end/s|https://.*deb|$_url|g" ./README.md
+          _short_url=$($_shorter "${_url}" "teip-${_ver}.x86_64.deb" || $_shorter "${_url}" "teip-${_ver}-${_sha:1:5}.x86_64.deb" || echo "${_url}")
+          sed -i "/deb_x86_64_start/,/deb_x86_64_end/s|https://.*deb|$_short_url|g" ./README.md
           sed -i "/deb_x86_64_sha256/s/SHA256:.*/SHA256: $_sha/" ./README.md
+          cat ./README.md
 
       - name: Release README
         if: "! contains (steps.vars.outputs.ver, 'beta')"