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introduction.html
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<!DOCTYPE html>
<html lang='en'>
<!-- Replace above html element with this - <html lang='en' manifest="girleffect.appcache"> -->
<head>
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1">
<!-- The above 3 meta tags *must* come first in the head; any other head content must come *after* these tags -->
<meta name="description" content="">
<meta name="author" content="">
<link rel="icon" href="custom/img/culture.png">
<link rel="stylesheet" href="custom/dist/css/font-awesome.css">
<title>Girl Effect</title>
<!-- Bootstrap core CSS -->
<link href="custom/dist/css/app.css" rel="stylesheet">
<!-- IE10 viewport hack for Surface/desktop Windows 8 bug -->
<!--<link href="bower_components/assets/css/ie10-viewport-bug-workaround.css" rel="stylesheet">-->
<!-- HTML5 shim and Respond.js for IE8 support of HTML5 elements and media queries -->
<!--[if lt IE 9]>
<script src="https://oss.maxcdn.com/html5shiv/3.7.2/html5shiv.min.js"></script>
<script src="https://oss.maxcdn.com/respond/1.4.2/respond.min.js"></script>
<![endif]-->
</head>
<body class="introduction">
<section class="top-right-link">
<div class="container">
<div class="row">
<div class="col-xs-12">
<a class="btn_girlEffect btn_girlEffect__underline btn_girlEffect__toolkit_center btn_girlEffect__toolkit_right btn-girlEffect__toolkit_hover"
href="content.html">Open toolkit</a>
</div>
</div>
</div>
</section>
<div class="container">
<div class="row">
<div class="col-xs-12 col-sm-6 col-lg-5 col-lg-offset-2">
<h1>10 Steps: the cycle of creating a culture brand at Girl Effect</h1>
</div>
</div>
</div>
<section class="image-text">
<div class="container">
<div class="row">
<div class="clearfix col-xs-12 col-lg-10 col-lg-offset-2 no-gutter">
<div class="row reset-margin">
<div class="col-xs-8 col-sm-8 col-lg-7 s">
<p class="lead">This toolkit guides you through the Girl Effect 10 step process for creating new brands and evolving existing ones.</p>
<img class="t" src="custom/img/ge_blue_splash.jpeg">
</div>
</div>
</div>
</div>
</div><!-- /.container -->
</section>
<section class="steps">
<div class="container no-gutter-mobile">
<div class="steps-visual-boxes col-sm-12 no-gutter">
<div class="row row-chevron counter">
<div class="col-xs-12 steps-fit">
<h3>How the steps fit together</h3>
</div>
<div class="col-xs-12 col-sm-8 col-md-5 no-gutter">
<div class="chevron-right">
<div class="col-xs-12">
<div class="column-header">
<p class="column-header__style"><span class="text">Inform</span><span class="line"><i class="fa fa-caret-right" aria-hidden="true"></i></span>
</p>
</div>
</div>
<div class="col-xs-12 no-gutter">
<ol>
<li class="col-sm-6"><a href="content.html#vtab1">
<i class="objectives"></i>
<h5>Objectives*</h5>
<p>Girl Effect exists to create a new normal for girls by increasing their value, voice and connection in society.
</p>
</a>
</li>
<li class="col-sm-6"><a href="content.html#vtab2">
<i class="insight"></i>
<h5>Insight</h5>
<p>Insights from research informs our brand strategy in-country. This step outlines what research Girl Effect does when entering a new geography and the tools to guide you. </p>
</a>
</li>
</ol>
</div>
</div>
</div>
<div class="col-xs-12 col-md-7 no-gutter">
<div class="row chevron-right">
<div class="col-xs-12">
<div class="column-header">
<p class="column-header__style"><span class="text">Design</span><span class="line"><i class="fa fa-caret-right" aria-hidden="true"></i></span>
</p>
</div>
</div>
<div class="col-xs-12 no-gutter">
<ol>
<li class="col-sm-4 "><a href="content.html#vtab3">
<i class="strategy"></i>
<h5>Strategy</h5>
<p>The insights gathered from research inform your brand strategy. This step guides you on the decision making process to developing your brand strategy and content focal areas.</p>
</a>
</li>
<li class="col-sm-4"><a href="content.html#vtab4">
<i class="concept"></i>
<h5>Concept</h5>
<p>This is a creative stage following on from the brand strategy. This step will guide you on how to create your brand’s visual identity – name, look, feel and tone.</p>
</a>
</li>
<li class="col-sm-4"><a href="content.html#vtab5">
<i class="model"></i>
<h5>Model</h5>
<p>In reality, activity to develop the operational model begins at step 2, running in parallel to all other activity. This step outlines key considerations for developing an operational model and tips for getting it right.</p>
</a>
</li>
</ol>
</div>
</div>
</div>
</div>
</div>
<div class="steps-visual-boxes col-sm-12 no-gutter">
<div class="row row-chevron-two counter">
<div class="col-xs-12 col-md-7 no-gutter">
<div class="row chevron-right">
<div class="col-xs-12">
<div class="column-header">
<p class="column-header__style"><span class="text">Create</span><span class="line"><i class="fa fa-caret-right" aria-hidden="true"></i></span>
</p>
</div>
</div>
<div class="col-xs-12 no-gutter">
<ol>
<li class="col-sm-4"><a href="content.html#vtab6">
<i class="prototype"></i>
<h5>Prototype</h5>
<p>Before launching a brand, it is important to first test the concept in a ‘real-life setting’ to ensure the creative concept and media format work as imagined. Learn how to in this step.</p>
</a>
</li>
<li class="col-sm-4"><a href="content.html#vtab7">
<i class="content"></i>
<h5>Content</h5>
<p>Content is Queen. And Girl Effect brands have a proud reputation for strong content. Learn all about creating and producing content on-brand in this step.</p>
</a>
</li>
<li class="col-sm-4"><a href="content.html#vtab8">
<i class="measure"></i>
<h5>Measure</h5>
<p>Without a measurement framework you’ll have no way of knowing if you’re brand is on the right track. Find out how to develop and use a measurement framework here.</p>
</a>
</li>
</ol>
</div>
</div>
</div>
<div class="col-xs-12 col-sm-8 col-md-5 no-gutter">
<div class="row chevron-right">
<div class="col-xs-12">
<div class="column-header">
<p class="column-header__style"><span class="text">Live</span><span class="line"><i class="fa fa-caret-right" aria-hidden="true"></i></span>
</p>
</div>
</div>
<div class="col-xs-12 no-gutter">
<ol>
<li class="col-sm-6"><a href="content.html#vtab9">
<i class="promote"></i>
<h5>Promote</h5>
<p>Whether it is year 1 or year 5 of your brand, promotion is essential. Tools, ideas and inspiration can be found here.</p>
</a>
</li>
<li class="col-sm-6">
<a href="content.html#vtab10">
<i class="evolve"></i>
<h5>Evolve</h5>
<p>Data and insights from brand measurement research will help you understand how best to evolve your brand to make sure it is future proof. This step will help you do this.</p>
</a>
</li>
</ol>
</div>
</div>
</div>
</div>
</div>
</div>
</section>
<section class="get-started">
<div class="container">
<div class="row">
<div class="col-xs-12 col-md-6" style="padding-left: 30px">
<div class="value-visibility">
<p class="boldP">* The role of voice, value and connection for our brands:</p>
<p class="boldP nomP">Value: <span
class="normalP">Girls and others hold positive value about girls.</span></p>
<p class="boldP nomP">Voice: <span
class="normalP">Girls have the confidence to speak and be heard.</span></p>
<p class="boldP">Connection: <span class="normalP">Girls and others believe it is important for girls to have positive relationships.</span>
</p>
</div></div>
<div class="col-xs-12 col-md-6">
<h1 class="text-center">Ready to get started?</h1>
<a class="btn_girlEffect btn_girlEffect__underline btn_girlEffect__toolkit_center center-block btn-girlEffect__toolkit_hover"
href="content.html#vtab1">Open
toolkit</a>
</div>
</div>
</div>
</section>
<!-- Bootstrap core JavaScript
================================================== -->
<!-- Placed at the end of the document so the pages load faster -->
<script src="custom/js/jquery.min.js"></script>
<script src="custom/js/bootstrap.min.js"></script>
<script src="custom/js/custom.js"></script>
<!-- IE10 viewport hack for Surface/desktop Windows 8 bug -->
<!--<script src="../../assets/js/ie10-viewport-bug-workaround.js"></script>-->
</body>
</html>