bank.bib

@book{provost2013data,
	title={Data Science for Business: What you need to know about data mining and data-analytic thinking},
	author={Provost, Foster and Fawcett, Tom},
	year={2013},
	publisher={" O'Reilly Media, Inc."}
}

@article{rust2010rethinking,
	title={Rethinking marketing},
	author={Rust, Roland T and Moorman, Christine and Bhalla, Gaurav},
	journal={Harvard business review},
	volume={88},
	number={1/2},
	pages={94--101},
	year={2010}
}

@article{moro2014data,
	title={A data-driven approach to predict the success of bank telemarketing},
	author={Moro, S{\'e}rgio and Cortez, Paulo and Rita, Paulo},
	journal={Decision Support Systems},
	volume={62},
	pages={22--31},
	year={2014},
	publisher={Elsevier}
}

@article{nobibon2011optimization,
	title={Optimization models for targeted offers in direct marketing: Exact and heuristic algorithms},
	author={Nobibon, Fabrice Talla and Leus, Roel and Spieksma, Frits CR},
	journal={European Journal of Operational Research},
	volume={210},
	number={3},
	pages={670--683},
	year={2011},
	publisher={Elsevier}
}

@article{baesens2003using,
	title={Using neural network rule extraction and decision tables for credit-risk evaluation},
	author={Baesens, Bart and Setiono, Rudy and Mues, Christophe and Vanthienen, Jan},
	journal={Management science},
	volume={49},
	number={3},
	pages={312--329},
	year={2003},
	publisher={INFORMS}
}

@book{shiffman2012nature,
	title={The nature of code},
	author={Shiffman, Daniel and Fry, Shannon and Marsh, Zannah},
	year={2012},
	publisher={D. Shiffman}
}

@article{hornik1989multilayer,
	title={Multilayer feedforward networks are universal approximators},
	author={Hornik, Kurt and Stinchcombe, Maxwell and White, Halbert},
	journal={Neural networks},
	volume={2},
	number={5},
	pages={359--366},
	year={1989},
	publisher={Elsevier}
}