Facilitating community meetups

[kevan-gilbert]

Lenny's:

https://www.lennysnewsletter.com/p/community

One in Vancouver:
https://www.linkedin.com/posts/hantony_calling-product-managers-in-vancouver-we-activity-7202038251006644224-FmvM?utm_source=share&utm_medium=member_desktop
https://lu.ma/ywyolbvi

Research options:
Talk to Tony

Supabase

https://x.com/yuricodesbot/status/1798583852916752543/photo/1
Yuri does socials and community at Supabase
She's a developer relations advocate
(Did she personally go on that whole tour?)

Figma

Figma HAD been doing some interesting events...
https://www.figma.com/events/

PostHog

What would makes ours interesting?
How can we learn from our existing community about what they need?
Can we geo-map folks to find out where they are?
Are there any immediately visible "leaders" in the community who are active, social, interesting?

[rafaeelaudibert]

Can we geo-map folks to find out where they are?

100%, look at our Web Analytics dashboard and you'll be able to filter down by city (best effort, state/province/county/whatever you call it is more accurate) :)

[joethreepwood]

@ivanagas may have thoughts on Vancouver stuff.

Probably worth correlating web analytics view with the same info on sign-ups, but I'd suggest focusing on: Paris, Berlin, New York, San Francisco, London as the main hubs. San Francisco and London are probably the easiest to focus on due to the number of people we have in those areas. SF is obviously also a good one for the startup scene.

[kevan-gilbert]

• Let's see if we can identify a potential pool of attendees.
• I like Kevin Kelly's theories about finding your "1000 true fans" - I wonder what criteria we might use for finding those people?
• Some signals could be:
• • active in our community/questions
• • active as github contributors
• • frequent email openers
• • Do we have other relevant signals we might refer to when identifying potential 'true fans'?
• Depending on our meetup concept, I imagine needing both "team captains / meeting hosts" (those who might host in the town) as well as "potential attendees." These are different levels of engagement, but each would need to be "into" PostHog.
• Over in analytics, we might look for folks over the past year...
• • ...have PostHog accounts
• • ...don't have PostHog.com email addresses
• • ...have spent more than 15 minutes on the site (suggesting some deepish digging)

The top cities when I run that query:

Country / City	Visitors	Views
🇮🇳 Bengaluru, India	6,813	968,395
🇺🇸 New York, US	6,051	983,616
🇺🇸 San Francisco, US	5,939	1,095,273
🇩🇪 Berlin, Germany	4,325	680,673
🇫🇷 Paris, France	4,157	518,469
🇸🇬 Singapore, Singapore	3,326	396,985
🇺🇸 Los Angeles, US	3,204	360,444
🇬🇧 London, UK	3,073	392,076
🇮🇳 Mumbai, India	3,046	343,878
🇳🇱 Amsterdam, Netherlands	3,033	299,910
🇨🇦 Toronto, Canada	2,940	452,093
🇦🇺 Sydney, Australia	2,920	497,869

(Joe's solid guesses are bolded)

What might people want/need out of a community meetup?
In LennyLand, they get:

• meeting new people
• talking (about product and growth)
• a tab for free drinks (and sometimes food)

Supabase has had a focus on hacking/building.

I wonder about learning more about what people would be looking for by running our own surveys?

• Geo-target users in our major centres
• Filter by people who we suspect fit some true-fan criteria
• Ask questions like...

Survey draft:

Are you into meeting up?

We're exploring whether PostHog people would want to meet up and jam IRL. Got a moment?

• Would you be interested in being part of a PostHog community event in your city? (Yes/no)
• Your city
• What would you hope to get out of it? [Dropdown:]
• • Meet new people
• • Build stuff (hackathon style)
• • Learn things (talks, discussions)
• • Eat, drink and vibe (chill)
• • Hack on product growth ideas (hands-on still, but more about growth > build)
• Something else: [Write-in]
• Would you be up for being a meeting host? (Your job would be to host it, and as a reward, you'd probably get some free merch.) (Dropdown: Yes, that sounds like me. | Not my jam, but I'd love to be an attendee.

I've created a draft of a Survey here: https://us.posthog.com/project/2/surveys/01946c3c-9bb3-0000-7c46-171d3fc7fb65

[corywatilo]

Related: there's also this idea.

[joethreepwood]

In terms of signals, I'd suggest we could also focus in on the type of person. Engineers, Founders are a good point of focus obviously. But we could also go the other way and pick up non-engineers to give them support? 🤷

You can query role_at_organization in PostHog to break that down, if needed.

For the sake of speed and cost, we should definitely skip India as a location btw!